Platform guide
Instagram image sizes and ratios
Publish at 1080 px on the long edge when possible. Match the placement ratio first—Instagram crops off-center uploads.
Last updated: June 25, 2026
Recommended export sizes
| Placement | Ratio | Suggested pixels | Notes |
|---|---|---|---|
| Feed (portrait) | 4:5 | 1080 × 1350 | Shows fully in feed without extra cropping |
| Feed (square) | 1:1 | 1080 × 1080 | Safe default when unsure |
| Feed (landscape) | 1.91:1 | 1080 × 566 | Less common; may appear smaller in feed |
| Stories / Reels | 9:16 | 1080 × 1920 | Keep text away from top/bottom UI zones |
| Profile photo | 1:1 | 320 × 320 minimum | Displays as a circle on profile |
Format and file size
Instagram accepts JPEG, PNG, and other common formats, but JPEG is usually the best balance for photos. Use PNG only when you need crisp text overlays or transparency before upload.
If your export is far above 1080 px wide, resize before upload. Oversized files upload slower and do not look sharper on most phones.
Which Pixlery tool to use
Image Cropper
You need an exact ratio (1:1, 4:5, or 9:16) from a larger photo.
Image CropperImage Resizer
The ratio is already correct but width or height must hit 1080 px.
Image ResizerBefore you upload
Do
- Crop to the target ratio, then resize to 1080 px on the long edge.
- Keep faces and headlines out of the outer 10% on Stories.
- Export JPEG at high quality if the image is photo-heavy.
Don't
- Upload a landscape photo and rely on Instagram to crop the subject.
- Add small text near Story edges where stickers and UI overlap.
- Upscale a small screenshot—it will look soft, not sharper.
Do these sizes guarantee no cropping?
They match commonly documented safe ratios. Instagram can still change display by device—always check preview on a phone.
Where do these numbers come from?
Based on Meta’s creative guidance for feed, Stories, and profile assets. Re-check official help if you publish at high volume.